Venue Marketing

Delivering brand audits to test the effectiveness of the brand | Producing robust and effective marketing campaigns | Content creation and copywriting for print and online adverts | Working with internal design teams or trusted external suppliers to create micro-sites, brochures, e-brochures, leaflets, merchandise, and exhibition collateral | Creating a venue hire web presence | Managing and developing social media accounts | Advising and obtaining deals on print and electronic advertising | Researching and developing face-to-face marketing offers such as trade shows, networking, and FAM trips

Venue sales

Working with teams to identify and streamline tasks or unnecessary organisational administrative processes | Delivering benchmarking reviews of other venues to ascertain whether the offer of the venue is correct | Developing fees structures to ensure that the venue is in a position to generate maximum income | Developing special packages | Streamlining administrative processes such as client application forms, venue hire contracts, and invoicing | Developing databases and designing client engagement activities

Consultancy Work

The Activist Group (for Hammersmith and Fulham Town Hall)
Working as an associate of the Activist Group, this project aimed to provide the commercial strategy for the new town hall and civic campus. The advice provided gave recommendations for venue hire and venue operations.

The Henry Moore Foundation
Providing professional coaching to help understand the corporate events sector and business development techniques.

British Museum
Providing corporate development and sponsorship expertise, covering new business, renewals, and account management for around 30 FTSE 100 companies.

The Scouts Association
Providing advice and business planning for the Scouts Association commercial arm that operated 65 Queensgate and Gilwell Park. These venues delivered a range of services including conferencing, events, weddings, and a hotel business. This project aimed to increase and stabilise income across the portfolio.

London Borough of Croydon/Croydon Clocktower and Museum
Providing a full business case and income projections for a brand new venue hire offer in this listed, town centre, municipal hub. The work took place as part of a wider scope document looking at the redevelopment of the entire site and what would be needed to achieve ambitious financial income targets.

London Borough of Hackney/Hackney Venues
Delivering a marketing audit for the Hackney Venues Portfolio and full business development strategy for one of the venues.

London Library
Building on the work done previously, this stage involved launching the venue hire offer by providing the venue team with all the necessary documentation and operational standards needed for successful delivery, a full marketing strategy, and providing onsite training for the team in place.

Portico Library, Manchester
This project focused on the existing venue hire offer and offered advice as to how to increase bookings, optimise the potential for income through standardising hire periods, and provided marketing advice.

London Borough of Bexley
Carrying out a research project aimed at increasing profitable income from the key public library sites across the borough. This involved identifying current activity, making suggestions for ways to develop the facilities, and providing a marketing strategy.

London Library
Providing an overview of opportunities for the possible implementation of a venue hire scheme aimed at increasing income for the Library. This project involved working across all departments to ascertain the operational impact whilst also determining where the venue would sit in the wider market.

London Borough of Bexley
Providing large scale advice for Hall Place and Gardens focusing on venue hire, marketing, visitor experience, membership, cafes and commercial development.

Garden Museum
Designing, implementing and managing a brand new venue hire, corporate development, and corporate sponsorship scheme for this recently renovated museum.

In-house Positions

Deputy Director (Commercial) - Shoreditch Town Hall

Working for Shoreditch Town Hall, a venue and arts organisation focused on producing and supporting new theatre, writing and site specific performances, I was responsible for the delivery of all commercial functions including venue hire, leases, front of house and bars.

Chairman - Camberwell Arts Festival (Voluntary)

As Chairman, I was responsible for the running of the charity and delivery of the annual visual arts festival. This meant overseeing budget management, fundraising, community liaison, local authority relationships, curation, volunteer management, and operational delivery.

Head of Sales and Marketing - London Borough of Hackney/Hackney Venues

During my time with the London Borough of Hackney I had sole responsibility for creating the Hackney Venues brand, drawing together five venues under one banner and taking them to market, increasing income by over 50% in two years. I also had full operational management of three of the venues.

Board Member - Unique Venues of London (Voluntary)

Working for this event and venue hire marketing consortium I had responsibility for web content management, social media, and day-to-day running. The post afforded me the ability to work with some of the best venues, caterers and production companies in London.

Venue Sales and Marketing Manager - British Museum

At the British Museum I spanned both event management and event sales roles, delivering corporate events for FTSE 250 companies and developing the business to achieve ambitious income targets.

House Manager - Lighthouse, Poole’s Centre for Arts

At Lighthouse, I learned all I know about operational, front of house, and event management, overseeing a 600 seat auditorium and a 2,500 seat concert hall.